From cafes and supermarkets to airlines and hotels, everywhere we turn there's a loyalty program competing for our attention. And for good reason too – in a perfect world, loyalty can reward both consumers and businesses, with extra perks for the former and sales growth for the latter.
However, achieving that elusive state of loyalty can be easier said than done. And, while many loyalty programs may support customer retention, that doesn't always translate to a better bottom line.
Here at Cashrewards, we remove the risk and guesswork from loyalty programs by offering real cash value to shoppers and real results for brands. Even better, we make that a triple win, with a donation to charity for every reward redeemed.
Read more about how Cashrewards offers more for consumers and businesses and see how our cashback rewards model can supercharge your customer loyalty efforts.
How does Cashrewards work?
Cashrewards partners with over 1,700 leading brands to allow members to earn cashback when they shop online or in-store at participating retailers. Every time a member transacts with a brand partner store via the Cashrewards app or website, we share our commission with them in the form of cashback.
For consumers, the ability to earn rewards in the form of real cash is a simple and universally appealing proposition. Meanwhile, brands only pay when a member makes a purchase. The result is zero risk and zero wastage of marketing budget, at the same time as supercharging sales growth and return on ad spend, while lowering the cost per acquisition.
But how is it better than simply rewarding your customers directly? Cashrewards already has a member base of over 1 million shoppers, with that number growing rapidly every year. With the addition of the new Cashrewards Max program, alongside targeted marketing campaigns, our members shop nearly 50% more than the average Aussie, while spending 50% more on average, too.
They're also more likely to come back for more, with half of members who earn cashback returning to transact with the same brand again within 30 days. Cashrewards helps make sure of that, with a proprietary browser notification tool that alerts shoppers wherever cashback is available online.
What's the benefit of using Cashrewards?
As well as the obvious cost savings for both members and marketers, Cashrewards offers a one-stop shop for savvy consumers, with the ability to stack cashback with discount codes to score the best deals possible. Particularly around key retail periods such as Black Friday, Cyber Monday and Boxing Day, Cashrewards offers even more value for brands and members by offering an added bonus of cashback for high-value shoppers who are looking to maximise their savings.
However, customer loyalty isn't only about great deals. Shoppers are increasingly putting their money where their ethics are by spending with brands that align with their values. And with Millennials and Gen X making up nearly two-thirds of Cashrewards' user base, the genuine purpose that lies at the heart of our business is more important than ever.
A business built on giving back
Cashrewards is built on giving back – to shoppers, to businesses and to charity, too. After experiencing the life-changing work of the Starlight Children's Foundation first-hand, our founders became part of the Pledge 1% global movement, donating 1% of business equity and 1% of all cashback redeemed to the foundation.
Seven years later, we’re proud to have driven over $2.5 billion in sales for our brand partners, while giving back $110 million to shoppers and helping over 20,000 sick kids in the process.
Smart marketing starts with high-value customers
With a growing number of Australians tapping into the Cashrewards and Cashrewards Max ecosystem, there's never been a better time for brands to join the party. Not only does Cashrewards offer the ability to drive incremental transactions with greater frequency than any other performance-based platform, but you'll also gain a holistic view on your customer with powerful data insights and marketing support.
With a low cost per acquisition and a higher return on ad spend with zero wastage, you can reach more customers, drive more value and earn more loyalty with Cashrewards. Whichever way you cut it – it's win win win.
Become a Cashrewards partner and reach more customers today
Unlock the potential of your brand with Australia's leading performance-based marketing and loyalty platform. Find out more about becoming a Cashrewards partner today.