The pandemic caused havoc for many businesses, but few industries were as hard hit as the travel sector. In the wake of COVID-19, one of Cashrewards’ long-term clients – a leading travel brand, turned to Cashrewards to help drive more revenue and build brand preference.
Having worked with Cashrewards for many years, the travel brand knew that consumers loved rewards and cashback when purchasing a big-ticket item like travel. They were confident Cashrewards could deliver.
To help the travel brand reach its goals, Cashrewards created a bespoke client strategy plan (CSP) featuring four months’ worth of multi-platform campaigns. This included a strategy for owned media, paid social media and organic social media as well as a bespoke marketing campaign produced by Cashrewards’ in-house creative studio.
“When Cashrewards brought us the CSP, it was received very well,” says the travel brand’s strategic partnerships manager. “It was a great plan, and it allowed both organisations to be very transparent on what they were trying to achieve and work together for collective goals.”
But it wasn’t a case of set and forget. Throughout the campaign, Cashrewards tweaked and adjusted the messaging and creative to ensure maximum revenue. “It was very fluid, with a lot of two-way communication. There was pivoting based on results and feedback, so it was very dynamic in that sense that we were able to shift and refocus.”
One particular 48-hour analysis of the messaging led to a slight change – and a huge bump in revenue.
The campaign was so successful the travel brand now views it as among its best. “The creative team did such a good job that some of the slides from the campaign were actually used in a presentation [by the brand]. It was used as an example of best-in-practice marketing content.”
Cashrewards’ CSP enabled the brand’s revenue to grow by more than 182 per cent (compared to the category average of 30 per cent). It also bumped up average spend by approximately 35 per cent, increased purchase frequency by 11 per cent and added 2000 new members.
Plus, a single email drove almost a 973% increase in TTV in just one day for the brand – the brand’s biggest day on Cashrewards so far.
“It delivered good revenue for the organisation, good exposure, good creative and improved the relationship between the two organisations,” says the brand’s strategic partnerships manager. “We were really pleased with the outcome.
“I'd highly recommend Cashrewards as an organisation to help deliver objectives and goals, especially from a revenue or growth perspective. They have good strategies and tactics for new customer acquisition, that's important to an organisation.”
As for the long-term relationship between the businesses? “I think it's just going to get better and stronger.”
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