With influencer led content tailor-made for Gen Z members, offering the looks and deals they’re after, Style Drop threads the needle when it comes to attracting our younger members. However, what we’ve found is that time and time again, this campaign is in vogue for all generations, presenting a unique opportunity for our brand partners in the key vertical of fashion.
So where did it all begin?
It started, as all the best clothes do, as an idea, a drafting pattern from which to create a recurring fashion campaign, with Cashrewards’ Client Services Team Lead—and recent winner of the Golden Link Award’s Affiliate Manager of the Year (Publisher)—Simone Tison, posing the question: how can we best present the seasonal offerings of brands to a fashion-conscious audience of savvy shoppers, hungry for some new threads?
Clients Services Team Lead, Simone Tison, looked back on crafting the campaign and shared, "We saw a crucial chance to showcase our fashion brand partners beyond the usual retail events that coincide with season changes. I believed our members would be seeking fresh additions to their wardrobes, like in April for winter, July for spring, and October for summer."
Taking this initiative and using Simone’s deep understanding of fashion brands and the industry, Cashrewards creative team answered this question by stitching together a new campaign, Style Drop. It would be held outside key retail events and correspond to seasonal demand, creating additional opportunities for fashion brands to reach Cashrewards members and, in doing so, increase their exposure and their sales.
Our Style Drop campaigns makes the most out of the benefits that come with our vertical-focused campaigns, with a targeted audience reach, higher engagement and a sewing kit full of partnership opportunities in the form of influencer driven content.
From the first campaign, Style Drop has been a huge success, and quickly became a quarterly event, growing in popularity with our fashion brand partners with each additional layer.
Yet it's not only our brand partners who have embraced our Style Drop campaign; our members are also indulging in non-stop shopping for the latest trends. Spanning from the Q1 campaign (February 2023) to the Q3 campaign (July 2023), Cashrewards witnessed a striking 46% surge in Total Transaction Value (TTV) across all fashion categories. Moreover, we achieved notable year-on-year growth in both shop activity and new member acquisitions.
One of our key fashion brand partners, City Beach, was involved in our bespoke Gen Z package during July 2023's Style Drop campaign with a key objective of driving new customer sign-ups.
According to City Beach, “Style Drop campaign week saw a lot of growth vs 2022. It was a combination of things, Cashrewards Style Drop as one of the main drivers. The campaign did not only drive great incremental sales to City Beach, but we also saw new customer sign-ups and sessions from the campaign.”
Our vertical focused campaigns provide brands with the opportunity to target members outside of the usual retail periods. For the fashionistas, we have Style Drop, but that’s just one of the many vertical-based campaigns we run. We also have Techtober for tech and electrical, a whole host of Travel Campaigns including our Pack Ya Bags campaign and many more.
If you’d like to engage with Cashrewards and accelerate your sales during these key periods, get in touch with your account manager to see how your brand can take advantage of Cashrewards’ retail campaigns.