The nights may be drawing in and the temperatures plummeting, but this is no time for retailers to hunker down.
Quarter two (Q2) is a strategically critical time of year; not only do strong sales over autumn and winter mean the difference between meeting or beating financial year targets, but a solid performance now means a bigger category share come Christmas.
That’s why we’ve put together this insider’s guide to driving more sales with Cashrewards during Q2.
In fact, this is an especially exciting time to be working with Cashrewards; not only are we celebrating our 10th birthday (with plenty of opportunities for members and brand partners), but our new retail media offering, Circuit, is available to merchants.
“2024 is the year when Circuit will make its mark as a retail media business and deliver a return on ad spend for our advertisers,” says Lachlan Brahe, Cashrewards’ general manager of retail media.
Here’s how to make the most of Cashrewards in Q2!
Tip 1: Join a Cashrewards Q2 campaign!
Want to reach more customers and whip up excitement over winter? We have a number of campaigns planned to do just that.
Every year, Cashrewards runs a limited number of campaigns that offer additional exposure to brands via placements across our app, website, paid social channels, email and more.
For example, this winter, Cashrewards is planning a winter travel campaign aimed at Aussies heading overseas or locally on winter getaways. This campaign will enable brands in the travel, fashion, retail or even insurance space, to leverage our audience to drive more sales.
And these campaigns deliver results. Last year, Cashrewards saw total travel spend up by 83 per cent in Q2 and winter fashion up by 31 per cent compared to the previous year – and we expect similar results this year.
This year also marks our 10th birthday – and we can guarantee we won’t be celebrating quietly! Our epic, month-long birthday activities will kick off in early May, and there will be plenty of opportunities for brands and members to join in the celebrations.
Our Shop4Starlight campaign in May is another annual highlight, offering brands a chance to give back, with Cashrewards donating $1 to the Starlight Children’s Foundation with every approved transaction made during the campaign.
Want to find out more about upcoming Cashrewards Q2 campaigns – and how your brands can take part? Contact your account manager now.
Tip 2: Let Cashrewards boost your campaigns
End-of-financial-year (EOFY) sales, Online Shopping Night… there are plenty of major sales moments in Q2. If your brand has activity planned, Cashrewards can amplify your efforts.
EOFY sales were huge for Cashrewards in 2023, with a 524% uplift in gross profit* – and we’re predicting that sales will be just as impressive this year.
Online Shopping Night was just as popular, with Cashrewards recording a 170% surge in sales across retail compared to the previous year, and an incredible 868% lift in gross profit. *
So, whether you’re planning EOFY or Online Shopping Night sales – or promotional activity around seasonal events like the State of Origin or Footy Finals – don’t forget that Cashrewards can give your campaigns an extra boost.
3. Join the retail media revolution with Circuit
If there’s one topic that everyone’s talking about right now, it’s retail media.
The retail media space is evolving so rapidly that many brands have yet to add it to their marketing plans. However, Cashrewards general manager of retail media, Lachlan Brahe emphasises that now is the perfect time – and that Cashrewards retail media offering, Circuit, is the perfect opportunity.
“As more and more brands continue to shift towards measurable and accountable media solutions, such as those provided by Circuit, now is the time for merchants to talk to us about incorporating Circuit into their marketing mix and make the most of our engaged members."
About Cashrewards’ Circuit
As a multi-brand platform with two million members, Cashrewards has a wealth of information about how consumers spend across different categories.
Our retail media offering, Circuit, allows us to identify cohorts of consumers that are likely to buy which products – based on real purchase data rather than imagined demographic audiences – and target those cohorts at a pivotal time in their decision-making process, right before they buy.
Clients who have utilised Circuit already say it has exceeded expectations. One eyewear retailer, leveraging Circuits data and assets during Cyber Weekend 2023, saw revenue grow by 302% compared to the previous period. *
“I think it’s vital that advertisers hone their skills in retail media in 2024 – how to plan it, how to measure it, how to operationalise it, and ensure that they make the most of the competitive advantages that are on offer,” says Brahe.
Get in touch today
As the temperature drops, it's time to turn up the heat on your marketing strategies. With Q2 offering exciting campaigns, birthday celebrations, and the opportunity to amplify your brand through our retail media solution Circuit, don't let the season cool down your profits – harness the power of Cashrewards and make this winter your most successful yet.
Dive into Cashrewards Business or reach out to your account manager to discover more.
Source:
*EOFY 2023 campaign vs EOFY 2022 campaign. Results may vary depending on cashback offering at time of campaign.
*Online Shopping Night 2023 campaign vs Online Shopping Night 2022 campaign. Results may vary depending on cashback offering at time of campaign.
*Cyber Monday 2023 campaign vs Cyber Monday 2022 campaign. Results may vary depending on cashback offering at time of campaign.