How Cashrewards Delivered A Bigger Slice Of The Action For Pizza Hut

Challenge

As an iconic Australian restaurant brand, Pizza Hut understands the value of experience and loyalty. After all, Australians have been enjoying – and returning – to Pizza Hut for over half a century.

In 2022, the brand came to Cashrewards with a very specific challenge. Although sales were strong, there were certain days that Pizza Hut had identified as growth days.

“Fridays are our biggest night; we always felt that Saturdays had more upside,” explains Simon Stocks, Pizza Hut’s director of marketing and digital. Similarly, he says February and March tended to be relatively quiet compared to the rest of the year.

Solution

Before Cashrewards had even launched their bespoke campaign for Pizza Hut, Stocks knew they were onto a winner. “We knew from working with Cashrewards previously on an ad hoc basis that their proposal would work,” he says. “So, we were really excited about the potential.”

Cashrewards proposed that Pizza Hut launch an always-on, habitual-day offer that Stocks’ own internal data suggested would bring customers back to the brand, as well as attracting new ones.

“Savvy Saturdays definitely contributed a significant amount of not only revenue transactions but getting new customers to come to the brand and then repurchase. Our repurchase rate is significantly higher year on year.”

And, he adds, the team at Cashrewards were great to work with. “They’re really open, collaborative partners with great ideas.