There are a lot of things people say about Cashrewards Day, and this year, we wouldn’t be surprised if some of those things were, “My, you’ve grown” or “Have you been working out?” Because, this year, Cashrewards Day was bigger and better than ever.
Like some kind of time-magician we waved our magic wand and turned two days into three. And why not? It’s our day – it’s Cashrewards Day! Why not give Australia three beautiful days of special VIP access to amazing cashback offers?
We know our members love Cashrewards Day and see it as an opportunity to experience the very best cashback offers exclusively across fashion, tech, travel, beauty and more.
So, we said “Abracadshopra”, and we’re so glad we did.
Our new bigger, better and longer Cashrewards Day(s) campaign turned out to be a huge hit, and put our brand partners in the spotlight for three magical days. No smoke and mirrors here, just exclusive offers, an eager audience of excited members, and some amazing results for our brand partners!
Not only have we outperformed two years in a row, we’ve done it again! Our total year-on-year data says we saw a 26% increase in our partners total transaction value, a further 30% increase in active members and a substantial 24% increase in new members vs the same two day campaign period last year, with the key 2023 winners being Food + Grocery, Home and Travel. Ta-daaa!
Cashrewards Client Services Team Leader, Dominic Ferguson, reflected on the success of the Cashrewards Day campaign noting “Cashrewards owned campaigns like Cashrewards Day are an incredible opportunity for our partners to gain exclusive access to engage with our high-value members.*” Ferguson added, 'This year we expanded our Cashrewards Day campaign by adding a third day to the campaign, allowing for more partner opportunities and a greater selection of amazing deals.'
Brand partners who celebrated Cashrewards Day this year know how great an event it was, but, if your brand missed out, don’t worry, we have some incredible Cashrewards exclusive campaigns coming up for you to get excited about.
We’re turning nine this year, and to celebrate, we’re hosting a massive Cashrewards Birthday party (9 - 11 May). It will kick off with exclusive cashback offers and, as always, will end with pass the parcel, as the courier delivers our members their purchases. It’s going to be even better than a lolly bag full of snakes and sherbet, and of course, you’re invited, as are all our members, so there’ll be plenty of opportunities for your brand to engage with them throughout the festivities.
Then, less than a fortnight later, we’ve got Shop4Starlight (23rd - 26th May), a major and favourite event highlighting our ongoing partnership with the Starlight Children’s Foundation. We appreciate what Starlight does, and we love putting our money where our mouth is. That’s why, during Shop4Starlight, we’ll be donating $1 from every approved transaction to Starlight. This will continue to allow us to help Starlight and over 36,000 sick kids and their families.
And, like we did with Cashrewards Day, we waved our magic wand and turned Shop4Starlight into a massive 3-day event as well! So, there’ll be plenty of key sponsorship opportunities available to support this special campaign. If that’s you, why not get in touch and talk to one of our amazing team members about how you can get involved in one of our upcoming owned events. The vibe is electric, the results are out of this world, and the feeling is oh so rewarding and magical.
Get in touch today!
Source Data:
*Cashreward Commissioned Shopper Personas Quantitative Research, October 2022