As we enter the new year, every marketing manager is going to have to answer the same two questions - ‘How much will I invest in creative marketing efforts that build the brand over the long-term?’ and ‘How much will I put towards short-term performance initiatives?’.
At Cashrewards, we know that both are essential to overall business success. But when budgets are fixed and ROI must be evident, balancing customer acquisition and retention ambitions can often feel like ‘either or’.
Wherever your brand lands on this debate, Cashrewards provides its merchants with a solution that helps build long-term brand growth and drives immediate results.
We’re unashamedly performance-based
Cashrewards is here to drive real value for both our customers and our brands, it’s our mission to ensure they say YAY - everyday.
So when it comes to a marketing solution that actually moves the needle on sales targets, our brand partners can trust Cashrewards to deliver. We are proudly 100% performance based.
When brands integrate their business through our instore and online shopping platform, they only pay when the customer pays. That means brands benefit from lower acquisition costs, zero wasted reach and a high return on investment spend.
Nicole Bardsley, CMO of Cashrewards attributes our merchant success to our valuable members. “Our success in driving results for our brands comes from the high-value customer base we have created. These customers behave very differently to regular consumers, for example, 43% of transactions that occur on our platform are from customers who shop with new brands for the first time.”
Like we said, we’re here to make brands like yours say YAY!
We partner with brands for the long-term
Our high-value customers don’t just help with quick short-term wins. Connecting brands with Cashrewards members also has implications for their long-term growth as well.
It’s no secret, customer loyalty is a tell-tale sign of future growth and retention. So when over 50% of our members who earn cashback, transact with the same brand again within 30 days - our brand partners can be certain that they are building relationships with lifelong customers.
We make the most of nurturing this relationship by building bespoke creative campaigns that support your key business objectives. Leveraging human insights from our high-value customer base we help build positive brand experiences that ensure in-the-moment transactions but also build customer engagement and loyalty in the months and years ahead.
Sally Marsden, Head of B2B Sales at Cashrewards encourages the brands we work with to think of us as an extension of your marketing team. “Our team of experts puts your marketing dollars to work on a platform which is 100% accountable and proven to acquire high value shoppers”.
Get the best of both, with Cashrewards
Looking to make the most of this year’s marketing budget? Partner with collaborators who are passionate about driving immediate success and who have your long-term interests at heart. Cashrewards is here to help you align your retail strategies and longer term brand objectives with our highly engaged and loyal shoppers.
Find out how we can make you say YAY, today.