How Cashrewards created a campaign that spurred repeat spending at Coles Liquor Group

Cashrewards created “Drinkable Deals”, a fortnightly campaign that aimed to keep Coles Liquor brands top of mind for customers. The campaign ran every second Wednesday and rotated between the three brands – Liquorland, Vintage Cellars and First Choice Liquor Market – offering customers a 20 per cent cashback deal.

The entire omnichannel campaign – from conception to creative, including filming in store, influencer outreach and, of course, promotion across Cashrewards’ channels – was handled by Cashrewards’ in-house creative team. “The Cashrewards team are always proactive, and when they came to us with this campaign, we could see from the start that it was a great one,” says Zumbo. “The team at Cashrewards were flexible and willing to work with us on key products to highlight and which creative to use, which meant we were ticking several boxes at once when it came to the bigger brand picture.”