Australia’s leading cashback platform, Cashrewards, today announced former Flybuys and Coles senior executive, Anthony Seymour-Walsh as its new Chief Executive Officer.
Mr Seymour-Walsh was most recently Chief Commercial Officer at Flybuys, where he was a member of the executive leadership team and responsible for the loyalty offer encompassing partner relationships, rewards, data and analytics and digital marketing.
Cashrewards Chairman, Ron Spector, said the appointment comes at an exciting time of growth and opportunity for Cashrewards. “We are pleased to have appointed a CEO with a proven track record across loyalty programs, retail partnerships and digital marketing, which are core elements of the Cashrewards business. We believe that with his experience and background, Anthony will be able to continue to drive the growth of the business and realise the value cashback presents for all Australians,” Mr Spector said.
Since being founded in 2014, Cashrewards, owned by 1835i Ventures, ANZ Bank’s external venture capital and innovation partner, has given over $165 million back to its 1.7 million members. It has also donated over $1 million to the Starlight Children’s Foundation through its long-standing pledge to donate 1% of every cash reward redeemed.
Mr Seymour-Walsh, who officially starts in the role on 1 February, said he was looking forward to joining such a purpose-driven business that has a clear vision to support its growing network of partners and better recognise and reward Australian shoppers.
“I am thrilled about the opportunity ahead for both Cashrewards and the cashback sector more broadly,” Mr Seymour-Walsh said. “In the current environment, where cost of living pressures are front of mind, helping all Australians with some extra value is more beneficial than ever.”
“With only around one in ten Australians currently using a cashback platform, there’s clearly a big opportunity to transform this relationship and deliver even more value to Australian shoppers.”
“As the market leader, Cashrewards has the size and scale to be central to this growth as we continue to deepen partnerships with merchants and evolve our consumer proposition through greater personalisation and ever-improving member experiences.”
“We also look forward to continuing our strong and unique partnership with ANZ, and working together to find even more opportunities to deliver value to our customers and members,” Mr Seymour-Walsh said.