At Cashrewards, we spend a lot of time doing what we can to help our members better understand who we are. However, equally important is doing what we can to better understand them.
Everybody likes to say that their members are the best in the world, but in a fast-paced industry such as ours, there simply isn’t time for hyperbole. So, we put on a deerstalker hat and got out our magnifying glass and we decided to investigate.
We wanted to get to the heart of our members, to find out who they were, how they shopped and what they thought. We always suspected we had great members, but we wanted to know how great. And, when the results came back, we discovered just how great - and high value - they were.
On average, Our research* shows Cashrewards members shop 44% more often than non-members and spend 45% more online when doing so.
They’re high-earning professionals who love to shop online.
Predominantly based in NSW and Victoria, the majority of our members are female and half of them own their homes*. Pretty impressive, especially when you consider that two-thirds of our members are millennials and gen x-ers (have you seen the cost of a house these days!?) On top of this, a whopping 57% of them sit in the valuable “family” segment*.
Our members are frequent shoppers, they’re savvy, curious, and open.
In answer to our survey, 62% of our members said they make an online purchase once a fortnight* while 40% claimed to spend over $5,000 a year on online purchases, averaging about 32 purchases each year*.
Our millennial members say they’re prompted to make purchases off the back of Cashrewards emails and special offers* and our gen Z members say they like to try new products and brands*. As the saying goes, if the shoe fits, and it’s on Cashrewards, you’re getting cashback, baby!
But, as we discovered, when we looked closer, our members don’t just trust us to offer them great deals on the best brands, they also trust us with other things too!
85% of our members said that they believe Cashrewards will help them with their financial position*, and, as a result of this, 60% of them say they plan to shop with us even more than they already do in light of the current financial climate*. Shop more to save money? Only on Cashrewards, right?
But this isn’t flippant shopping, not for these savvy members.
83% of our members – that’s over four-fifths – say they compare prices and deals across the Cashrewards website before making a purchase, to help ensure they’re getting the most out of their money*.
After completing our study in shopping, we discovered something we always suspected to be true, Cashrewards members are extremely high-value. They’re smart shoppers willing to try new things as they shop frequently despite financial uncertainty – or, as it would seem – because of it. They’re young, often with families and homes of their own, working in professional careers earning good money, and most important of all, they trust us, which is why they choose Cashrewards as their preferred cashback partner.
It’s no wonder we love them.
While the case might be closed, the doors are always open, so, if you want to reach these high value members and discover more around our campaign opportunities, why not reach out and chat with your client services manager?
*Source Data
- Income, age, lifestage, location source CBAiQ Data Analysis June 2022.
- Source Data - Shopping Habits, Gender, Profession, Home Ownership from Cashrewards research commissioned May 2021 and Jan 2022 respectively
- Source Data - Personas Research June 2021 - General online shopping behaviour.
- Shopper Personas Quantitative Research, October 2022