How Circuit helped FlexiRoam achieve record-breaking success

CHALLENGE:

A relatively new member of the Cashrewards family, eSIM provider FlexiRoam saw an opportunity in Cashrewards’ retail media offering, and wanted to understand how they could engage with Circuit to help them achieve their goals of acquiring new customers and increasing their sales, while also keeping the cost per acquisition low.

With the challenge set, the Circuit team developed a strategic campaign that would use data-driven insights, precision audience targeting and incentivisation to attract customers and convert them.

The solution Circuit came up with was exactly what FlexiRoam were after, and the results, according to Jessica Kraskoff, Senior Affiliates and Partnerships Manager, were “a remarkable success.”

“Through our recent partnership with Cashrewards, we’ve seen how smart, targeted incentives paired with premium placements can deliver long-term value for the business.” - Jessica Kraskoff, Senior Affiliates and Partnerships Manager, FlexiRoam.

SOLUTION:

With FlexiRoam’s goals of customer growth and increased sales clear, the Circuit team got to work, putting together a multi-faceted campaign strategy for the eSIM provider that would run throughout September. Utilising key Cashrewards campaigns such as Pack Ya Bags alongside Circuit placements, the campaign focused on reaching relevant audiences through targeted incentives designed to attract new customers while keeping costs down.

This ramping up of incentives would then be combined with targeted media placements, which would be shown throughout the Cashrewards ecosystem through key targeted placements, in order to make the most of the increased traffic to the site and bolster conversation rates.

Meticulously designed to balance short-term customer acquisition with long-term value creation, the campaign and the results, it achieved, were exactly what both parties had hoped for.

RESULTS:

As a direct result of the campaign, FlexiRoam saw new customer acquisitions increase by 6,000% when compared to the previous month, and a significant rise in sales, with revenue increasing by 30x month-on-month.

Further sweetening the outcome, not only did cost per acquisition (CPA) remain well below average, but the campaign, itself, turned out to be one of FlexiRoam’s most cost-efficient to date.

"The Cashrewards campaign exceeded expectations in terms of customer acquisition, driving a huge spike in new users while keeping our CPA significantly lower than our other paid media efforts,” says Jessica Kraskoff, FlexiRoam.

By successfully balancing short-term customer acquisition with long-term value creation, the results of this campaign are a clear example of how a well-thought-out strategic approach, can yield both immediate and future business success.

Using data driven insights, Circuit was able to better identify potential FlexiRoam customers, create incentives that would appeal to them and, importantly, reach them at the right time, without disrupting the seamless shopping experience customers on Cashrewards have come to expect.

According to Kraskoff, “This combination of aggressive incentives paired with targeted media placements through Cashrewards, has proven to be a highly efficient strategy for acquiring valuable customers, and has set us up for future growth.”

To explore how Circuit can help your business reach engaged shoppers, contact your Cashrewards Account Manager or visit Cashrewards Business today.